Keiichi Matsuda is an Architecture graduate who made a film commenting on the conflation of advertising and augmented reality:
<blockquote><p>The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.</p></blockquote>
The networked world is already in full motion. While this can be seen as a cynical or humorous take on where emerging conventional modes of augmented reality might (not so unexpectedly) lead, it’s also a critique of domestic autonomy and information overload.
Access to a quiet and tranquil sanctuary from the stresses of domestic life is not by going offline, but by burrowing deeper into the system, to find immersion in the space of the social network browser.