Unsolicited Architecture

Rory Hyde’s Unsolicited Studio uses design to provoke public debate about the future of cities. Unlike more celebrated forms of speculative architecture, unsolicited architecture is grounded by an essential awareness of reality:

“If you design the object without the financing, you’re an academic; if you design the marketing without the object you’re a politician; if you design the financing without the object, you’re a capitalist.”

An example of these principles in action is this billboard mashup of unsolicited design ideas for invigorating urban spaces in Rotterdam.