Carmack on positive brand experiences

I think one thing that's kind of worth recognizing is that if somebody played a mobile game, and if they think "Orcs and Elves, that was a great game", and it's in the context of, "this was a great mobile game", that people still have that same positive feeling about it, you're building pretty much the same brand loyalty that you would if you were developing a great game on the 360 that cost 40 times as much to develop.
- John Carmack