Google set to grab mass election audience

And of course, it's not just <a href=/indie-norms" tabindex="1">record companies on the verge of extinction</a>. With Australia Votes, Google is flexing its capability to move into the online media space traditionally dominated by the CNNs, NYTs, et al. It costs Google comparatively nothing to do this, but it could gain them a massive audience boost as a certain other nation thunders toward elections.